Andy Warhol’s Artistic Legacy Inspires Piaget’s New Limited-Edition ‘Camouflage’ Watch

Nearly four decades after his death, Andy Warhol’s influence on the worlds of art, fashion and luxury design continues, with Swiss watchmaker Piaget unveiling a new limited-edition timepiece inspired by the artist’s celebrated Camouflage self-portraits.

The Andy Warhol ‘Camouflage’ watch marks Piaget’s second collaboration with The Andy Warhol Foundation for the Visual Arts, bringing together the artist’s distinctive visual language and the watchmaker’s longstanding tradition of craftsmanship.

Limited to just 86 pieces worldwide, the 2026 release draws inspiration from Warhol’s 1986 self-portraits, in which the American pop art pioneer explored the complexities of fame and identity through vibrant camouflage patterns layered across his own image.

Rather than directly reproducing one of Warhol’s artworks, Piaget has reinterpreted the camouflage motif through a combination of precious metals and ornamental stones.

The watch features an intricate dial composed of 27 individual pieces of sodalite, turquoise and gold, combining deep ocean blues with brighter turquoise tones and contrasting gold finishes.

According to Piaget, more than 100 hours of work went into the design, research and craftsmanship of the dial, which sits within the brand’s distinctive cushion-shaped white-gold case.

The design is completed with dauphine hands and Piaget’s self-winding 501 P1 movement, while the reverse of each timepiece features Warhol’s signature and an engraving marking the limited series.

Piaget artistic director Stéphanie Sivrière said the intention was to reinterpret Warhol’s artistic vision rather than simply replicate it.

“Our objective is to take inspiration from Andy Warhol’s creations without strictly reproducing each of his works on a dial,” Sivrière said.

“The direct connection between Andy Warhol and Maison Piaget is the colour, particularly in the use of ornamental stones, which remains the common thread of this very distinctive piece.”

The collaboration also reflects a personal connection between Warhol and the Swiss watchmaker that dates back decades.

A passionate collector of luxury timepieces, Warhol owned at least seven Piaget watches, including the celebrated reference 15102, distinguished by its oversized 45mm cushion-shaped case.

Originally designed by Jean-Claude Gueit, Piaget’s artistic director at the time, the model was produced in limited quantities between 1972 and 1977.

The distinctive design became closely associated with Warhol and was later reintroduced by Piaget in 2014 under the name Black Tie Vintage.

In 2024, Piaget formalised its relationship with The Andy Warhol Foundation for the Visual Arts, securing a licensing agreement that allowed the watchmaker to use the artist’s name on the collection.

The agreement also enabled Piaget to develop one timepiece annually inspired by Warhol’s artistic works.

Following the release of the limited-edition Collage watch in 2025, which featured pink opal, green chrysoprase and yellow serpentine, the new Camouflage edition continues the partnership’s exploration of colour, texture and artistic expression.

“We have deconstructed the original work by Andy Warhol and reinterpreted it through the contemporary lens of Piaget,” Sivrière said.

The collaboration arrives as luxury watchmakers increasingly explore the intersection of fine art, fashion and collectible design, with limited-edition pieces offering a new way for collectors to engage with an artist’s legacy.

Founded in 1874, Piaget has a long history of incorporating precious stones and unconventional materials into its timepieces, establishing a distinctive approach to luxury watchmaking that extends beyond traditional horology.

For The Andy Warhol Foundation, collaborations such as this also contribute to its broader mission of supporting contemporary visual arts.

Established in 1987 in accordance with Warhol’s will, the foundation has distributed more than $300 million in grants supporting artistic creation, presentation and documentation.

Proceeds received by the foundation through licensing arrangements contribute to the endowment that supports its grant-making activities.

With only 86 examples produced, Piaget’s latest collaboration offers collectors a distinctive interpretation of Warhol’s final creative period, bringing the pop art icon’s fascination with colour, identity and visual experimentation into the world of contemporary watchmaking.